Now you know what an awesome ‘about’ page is supposed to be like. You also know the types of ‘about’ pages. But have you ever wondered on how you would put it together? You know what you want to say, but how do you say it? There are no written laws as to how it must be done. But time has proven that view of speech (if I may call it that), is something that when handled right, ups the game for the blogger and the blog/website.
It is established that an ‘about’ page can be written in two ways:
1. First Person View. This gives the reader the impression that you are speaking with them directly and instantly makes any further communication personal. It allows readers to easily perceive your personality firsthand so that they have a feel of the kind of person behind the blog. Words like ‘I’, ‘me’, ‘my’ and ‘myself’ or ‘we’, ‘our’ and ‘us’ are used in describing the blogger/bloggers, depending on if it is one person or more running the blog. Have you ever found yourself on a webpage and you’re not sure if your comments or message are been received by the author or a hired ‘Mary’ or ‘Melissa’? In fact, if you were asked to choose, you’d be more prone to think it were the latter. This sometimes discourages readers/subscribers to reach out in a personal way. Writing in first person more quickly eliminates any hesitation from readers. I would recommend this for business sites (as it humanizes the blogger), journal blogs, book/entertainment blogs, basically very personal blogs. I don’t recommend this to authors unless they are running a business on the same blog. You can see my note below for my reason.
2. Third Person View. The objective of this view is to present the story of the blogger in a summarized version to readers in a way that endears the readers to the person being discussed. It is used when the blogger has achieved something that would fit a celebrity status or something close to that, such as publishing a book, releasing a music album, producing/staring in a movie, a sports athlete, the list could go on. Point is, people love to know more about their favorite celebrities. Presenting an ‘about’ page from the third person view achieves that storytelling mode that any reader would love. If done right, it presents your achievements well and still gives room for you to appear human and sociable. I recommend this for official websites. I do not recommend this for business blogs because by reason of the nature of the blog, the blogger is already perceived as formal by readers/ subscribers. Since nothing personal is being listed on the ‘about’ page, a third person view would only put more distance between the blogger and the reader. A first person language is probably the single thing that humanizes the business blogger.
Note – Some authors would go ahead and use the first language, but I believe the third language is better because, psychologically it sets the reader in a storytelling/listening mode. Your ‘story’ is usually better received when it appears someone else is telling it. However, if you want to personalize your page, because you have a hybrid ‘about’ page, or you run a blog on your official website, write an author’s note to readers underneath your bio, where you can express yourself and describe the theme/message of your blog. That way readers get both sides of you. Who can resist that?
If you don’t want to use an author’s note, let everything else on your blog make it crystal clear that you, the author, are personally running the blog. Use words like, ‘let’s connect!’ ‘get my monthly/seasonal newsletter’ … point is, everywhere the reader turns, the words ‘I’, ‘me’, ‘my’ ‘myself’ are clearly seen, even in your posts. That way, when they click on your ‘about’ page, they won’t be bothered by the third person language.
To read this post on facebook and comment there, go here.
To read the Savvy Saturday Weekly paper for readers and writers, go here.