All posts tagged: Author Brand

My Brand, My Way: Why Exactly Is Branding So Important?

Many writers get terrified at the thought of establishing a brand. And the pressure isn’t getting any less. Others just plain don’t like it. They simply want to … write. But a brand is actually not as bad as it seems. In fact, with the right frame of mind, it’s a good thing that a writer could turn into an asset, trade or indie. What exactly is the right frame of mind, you may ask. It is the perspective from which you look at it. This is how I look at it: A brand is ANYTHING that represents you. It speaks for you when you not there to do so yourself. Simply put, your brand is you. Who are you? You are a writer. And you have a reason for writing and a passion behind it. And it comes with a style and flavor. Your brand is what tells everyone that your writing is a personality of its own. And the more you appreciate this, the more you worry less that your writing isn’t turning …